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Founder's Diary

Founder's Diary #3 - LionHearted

Founder's Diary #3 - LionHearted

Once I had a name for my brand, it felt like an enormous weight off of my shoulders. The next step was deciding what I wanted my logo to be. Around that time, I had recently gotten a lion tattoo on the left side of my chest. It was my first tattoo, so it was very significant for me. I envision strength, courage, and royalty when I think of a lion. These are characteristics I heavily identify with, so when it was time to put that needle to my chest, I knew if I even shed one baby...


Founder's Diary #2 - "So how is it pronounced again?"

Founder's Diary #2 - "So how is it pronounced again?"

"So is it [vay], is it [ve-eye], is it [viy]?".

Founder's Diary #1 - I Just Wanted To Be Better Than Kevin Plank

Founder's Diary #1 - I Just Wanted To Be Better Than Kevin Plank

I knew absolutely nothing about clothing manufacturing when I started Veii.