Buffalo Bills' Ty Johnson Acquires Minority Stake in Veii Apparel

Maryland-based athletic apparel brand Veii has a new investor in Buffalo Bills running back Ty Johnson, who has acquired a minority stake in the brand. This marks a significant milestone in both his personal career and the trajectory of the business.

Johnson, known for his speed and versatility, has been quietly building a relationship with the brand since its inception. In fact, he was Veii’s first model and product tester. Now, he's stepping into a bigger role as a minority co-owner, just as his NFL career is taking off with the Bills.

"Ty has been an integral part of Veii since day one," said Ikechukwu Ogwuegbu, founder of Veii Apparel and Johnson’s long-time friend. "His belief in what we're doing gave us the push we needed early on, and now, with his stake in the brand, we’re taking things to the next level together."

Founded in 2019, Veii Apparel has made a name for itself by combining high-performance activewear with a sleek design aesthetic. Ogwuegbu started the brand while still a student at the University of Maryland, balancing his studies and collegiate football. His inspiration came from Under Armour founder Kevin Plank, another Maryland alum, and the determination to create something that resonated with athletes and fitness enthusiasts alike.

Johnson’s initial involvement with Veii was born out of friendship and a shared vision for the brand. Since then, he has been involved in marketing and promotion, particularly during the NFL off-season.

"I believe in what Veii stands for," Johnson said. "It’s more than just clothes – it’s about empowering people to perform at their best while looking good doing it. The opportunity to be more deeply involved was a no-brainer."

As Johnson continues to solidify his position as RB2 for the Buffalo Bills, he is also proving his business acumen off the field. His involvement in Veii reflects a growing trend of athletes leveraging their personal brands to explore entrepreneurial ventures. With Johnson’s presence in the NFL, Veii is uniquely positioned to gain increased exposure and credibility, especially among athletes and active consumers.

The timing of this ownership stake couldn’t be better. Johnson’s profile in the NFL has risen significantly after an impressive season last year with limited opportunities. Now, as his role in Buffalo expands, his partnership with Veii signals a new phase of growth for the brand.

With Johnson’s involvement and Ogwuegbu’s relentless drive, Veii Apparel is set to expand its reach even further. The brand has plans to launch exclusive NFL-themed designs, a project likely to gain traction thanks to Johnson's endorsement and visibility within the league.

For Veii, this partnership is more than just a business transaction – it’s a symbol of two friends betting on each other and their shared belief in the future of the brand. For Johnson, it’s an opportunity to make an impact off the field while continuing to excel on it.

As the Buffalo Bills gear up for another season, fans can expect to see Johnson not only making plays on the field but also making moves in the business world. And with his investment in Veii, it’s clear that both he and the brand are just getting started.